Imaginary Forces Creates Animated Logo For Vertigo

DC Comics Imprint Unveils New Logo During “V For Vendetta” Debut

Imaginary Forces Creates Animated Logo For Vertigo: "Comics lovers are in for a visual treat when the new animated Vertigo logo is revealed today in front of the much-anticipated feature “V for Vendetta.” Created by Imaginary Forces (IF), the logo design was spearheaded by Creative/Art Director Ahmet Ahmet who worked closely with Founder/Creative Director Peter Frankfurt."

Vertigo, an imprint of graphic novels and comic books published by DC Comics, focuses on darker and more mature themes in its storytelling. Capturing a decadent mood, the Vertigo logo opens with the widely recognized blue-and-white DC Comics logo, which crumbles into a flock of ravens, mascot of the caliginous. The flock is then absorbed into the Vertigo logo, surrounded by an ominous blood-red smoke that fades into nothingness.

For Imaginary Forces, the Vertigo logo marks another successful collaboration with a DC Comics brand. The award-winning design and entertainment agency also created the animated logo for DC Comics in 2005, which premiered in front of “Click for the lowest price on dmnobieblankBatman Begins');" onmouseout="setTimeout('hideLayer()',500);" class="hotlink2">Batman Begins.”

“Vertigo is more grounded in the Edgar Allan Poe genre of the dark and supernatural so that is how we approached our design,” explains Ahmet. “Stylistically, we wanted the logo to be the antithesis of what DC Comics represented, which we achieved by using the ravens and the corrupted crumbling of the DC Comics logo. We went for a hand-drawn look with traditional brush techniques to maintain a more organic feel and to reflect the heritage of the Vertigo brand, a much darker side to DC Comics. Thematically, this is what we had to represent in the logo, but the client was very open to our stylistic approach.”

Ahmet supervised the IF team, which included Designers John Nguyen and Rob Bollick;
Animators Hai Ho, Sal Rangel and Dan Santoni; Inferno Artist Rod Basham; and Producer Greg Talmage.

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